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5. Step 2: Build certainty quickly
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5. Step 2: Build certainty quickly
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4. Step 1: finding the customer’s AFTERs
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5. Step 2: Build certainty quickly
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6. Step 3: offering compelling choices, so they buy
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4. Step 1: finding the customer’s AFTERs
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6. Step 3: offering compelling choices, so they buy
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